About Soonicorn Collective
Where Our Experience
Fuels Your Growth
Soonicorn Collective (SCo) is Malaysia’s premier member-led network for founders. We connect high-growth entrepreneurs to share experiences, overcome challenges, and accelerate growth. Within SCo, founders gain honest feedback and learn from peers and experts, contributing to strengthening the entrepreneurial ecosystem.
Why Soonicorn Collective Exists
Become One of the Founders Shaping the Future of High-Growth Companies
Breakthroughs happen faster with the right people around you.
The Soonicorn Collective is designed for committed founders with high-growth ambitions. Members are serious about scaling, contributing to a peer community, and accelerating their impact alongside Malaysia’s top entrepreneurs.
The following criteria outline who the Collective is intended for.
Leadership Role
CEO or C-level founder driving the company’s growth and strategy.
Company Type
Leads a tech or high-growth company.
Business Performance
Meets at least one of the following:
-
Generated RM5 Million revenue
-
EBITDA of RM1 Million
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Raised >RM2 Million in funding
Just the start. More insights, connections, and growth are activated once you join.
Learning + Community = Unstoppable Growth
01
Circle & Expert Sharing
Monthly peer discussions and sessions with successful founders, VCs and industry experts.
04
Inner Circle & Cell Groups
Small, non-competing founder groups offering personalized guidance and trusted peer support.
02
Founder Retreats
Immersive experiences to learn, network, reflect, and gain new insights for business growth.
05
TITAN100+ Coaching & Masterclasses
Curated learning on strategy, leadership, and growth.
03
Case Studies & Knowledge Sharing Platform
Analyze real business challenges and share insights.
06
PR, Branding & Policy Engagements
Guidance on public relations, brand building, and policy advocacy.
04
Achieve Results
Connect, learn, and grow with peers and mentors
03
Begin Your Growth
Once accepted, you will be onboarded and introduced to the network
02
Strategy Call
Share your journey and goals with our team
01
Apply
Submit your interest to join the Collective
How The Platform Works
Impact, Insights, and Connections
A look back at the sessions, collaborations, and networks that have empowered founders, accelerated growth, and shaped Malaysia’s high-growth ecosystem.
Program Impact
66
Sessions Conducted
79
Expert Speakers
43
Entrepreneurs Empowered
11
Industries Represented
Real Leaders.
Real Growth.
Over the years, our collective model, The Soonicorn Collective, has empowered founders to learn from peers and experts, expand their networks, and accelerate growth, building not just successful businesses but resilient, visionary leadership.
Keong Chun Chieh
CEO, IGL Coatings
"The Soonicorn Collective has been an invaluable asset on my entrepreneurial journey. Through peer collaboration and mentorship, I gained insights, honed my leadership skills, and found a supportive community. It transformed me into a more effective leader and eased the isolation of entrepreneurship, connecting me with peers who understand the challenges and triumphs of building and scaling a business."
Mohamed Tarek
Founder & CEO, ERTH
"Joining the Soonicorn Collective felt like a real-world MBA in entrepreneurship. Learning directly from industry leaders and successful founders, I gained peer-to-peer insights, honest guidance, and practical lessons. The experience fast-tracked my career, sharpened my decision-making, and helped me avoid costly mistakes while building strategies for growth in a supportive, elite network of founders."
Effon Khoo
Founder & CEO, Kakitangan.com
"The Soonicorn Collective connected me with like-minded CEOs who truly understand the challenges of entrepreneurship. The peer support, top-tier speakers, and practical resources provide insights you cannot buy elsewhere. This elite network enables growth through shared experiences and honest conversations, helping founders overcome obstacles and scale their businesses with confidence."
Nuraizah Shamsul Baharin
Founder, MADCash
"Soonicorn Collective gave me something I didn’t expect — a true fellowship. Being surrounded by founders facing similar challenges pushed us to think bigger. The mentorship sharpened our strategy, and the cohort built our confidence. It was a one-of-a-kind experience. Soonicorn Collective helped MADCash move clearly toward Pre-Series A."
In this “My Journey” session, Brahmal Vasudevan shared his journey of building Creador into a multibillion-dollar private equity firm. He reflected on the pivotal moments, challenges, and lessons that shaped his career as an investor, while offering valuable perspectives on leadership, long-term value creation, and the future of Malaysia’s business landscape.
Brahmal Vasudevan
Founder & CEO, Creador
In this “My Journey” session, Brahmal Vasudevan shared his journey of building Creador into a multibillion-dollar private equity firm. He reflected on the pivotal moments, challenges, and lessons that shaped his career as an investor, while offering valuable perspectives on leadership, long-term value creation, and the future of Malaysia’s business landscape.
Brahmal Vasudevan
Founder & CEO, CreadorMarcus Tan shared the story behind building Carousell from a simple startup idea into one of Southeast Asia’s leading unicorn companies. During the session, he spoke about the early challenges, strategic decisions, and entrepreneurial mindset required to scale a digital marketplace across the region.
Marcus Tan
Founder & CEO, CarousellIn this candid session, Joel Neoh shared insights from his journey as a three-time founder who successfully built and exited multiple companies before transitioning into venture capital. He discussed what makes startups exit-ready in Southeast Asia, the common blind spots founders face during growth, and how emerging technologies such as AI are reshaping the future of building and scaling companies.
Joel Neoh
Founding Partner, First Move VCIn this session, Carmen Yuen shared insights from her experience investing in high-growth startups across Southeast Asia. She discussed the key factors that make startups attractive to investors, common challenges faced by founders in the region, and the opportunities for Malaysian startups to scale and compete globally. The conversation also provided founders with valuable perspectives on building resilient companies and navigating the evolving venture capital landscape.
Carmen Yuen
General Partner, Vertex Ventures Southeast Asia & IndiaIn this Unicorn Conversation, Steve Melhuish shared his journey of building PropertyGuru into one of Southeast Asia’s leading proptech companies. He discussed the realities of scaling a startup into a unicorn, evolving leadership and team structures as companies grow, and the strategies needed to compete and win against established market players.
Steve Melhuish
Co-Founder & Board Director, PropertyGuru GroupIn this session, Ronen Mense shared valuable insights on driving revenue and sales growth in high-growth technology companies. Drawing from his experience leading AppsFlyer’s expansion in Asia Pacific, he discussed strategies for scaling revenue, building strong sales organizations, and the critical metrics founders should focus on when aiming for rapid growth.
Ronen Mense
President & Managing Director, Asia Pacific, AppsFlyerIn this Expert Conversation, Chu Jenn Weng shared lessons from his entrepreneurial journey in building ViTrox into a globally recognized Malaysian technology company. He spoke about the company’s growth from its early beginnings to becoming a leader in automated vision inspection equipment, highlighting the importance of innovation, talent development, and long-term vision in scaling a technology business.
Chu Jenn Weng
Co-Founder & CEO, ViTrox Corporation BerhadIn this session, Dr. Ettikan explored how startups can leverage artificial intelligence to build the next generation of successful companies. He shared practical insights on integrating AI into business strategy, product development, and operations, while highlighting how emerging technologies can accelerate innovation and create competitive advantages for startups.
Dr. Ettikan K Karuppiah
Director, NvidiaIn this session, Willis Wee and Maria Li shared the journey of Tech in Asia and the strategic motivations behind its merger with SPH Media. They discussed the challenges, successes, and lessons learned during the M&A process, offering founders practical insights into navigating mergers, strategic partnerships, and long-term growth, while sharing their vision for the company’s future in the regional tech ecosystem.
Willis Whee & Maria Li
Founder & CEO / CEO, Tech in AsiaIn this session at Wavemaker Partners, Randy Tan shared his journey of building Red Dot Payment into one of Singapore’s largest payment gateways, culminating in its $65M acquisition by PayU in 2019. Drawing from his extensive experience in the global payments industry and leadership roles at Visa, he provided founders with practical insights on fundraising, scaling businesses across borders, and preparing for successful exits.
Randy Tan
Founder, Red Dot Payment (RDP)
Highlights from Soonicorn Conversations